I chose the Oscar Mayer Deli Fresh counter ad to deconstruct,
after reviewing several ads and video from the Media Gallery of Images for my
comments and written assignment. Various print advertisements and videos were
available to deconstruct, but the Deli Fresh ad was an easy target for me to
deconstruct and comment, because I’m probably bias as I prefer fresh local food
and not from factories. The presentation of both ads does a great job one
(fresh like) the other (chemical based).
I did my best to deconstruct this advertisement. We all nibble
on cold cuts including myself from time to time. In my essay paper I chose the
words perception, point of view, and theory for my paragraph headings. This made
for describing a print ad easier for the reader without the visual of the ad to
support the text. Finally, this explanation of this deconstruction of an ad
comes down to buyer beware.
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