Week 12-13 Information Literacy Guide

Week 9 Deconstruction of Advertisement

I chose the Oscar Mayer Deli Fresh counter ad to deconstruct, after reviewing several ads and video from the Media Gallery of Images for my comments and written assignment. Various print advertisements and videos were available to deconstruct, but the Deli Fresh ad was an easy target for me to deconstruct and comment, because I’m probably bias as I prefer fresh local food and not from factories. The presentation of both ads does a great job one (fresh like) the other (chemical based).

I did my best to deconstruct this advertisement. We all nibble on cold cuts including myself from time to time. In my essay paper I chose the words perception, point of view, and theory for my paragraph headings. This made for describing a print ad easier for the reader without the visual of the ad to support the text. Finally, this explanation of this deconstruction of an ad comes down to buyer beware.

Week 11 Baby Boomer Interview

I found this interview interesting, because I was able to compare the pre-digital age and the current technology of the 21^st century of what emotions and thinking from one individual. That individual is Yolanda Suida who is my wife. The interview brought to the forefront how a person can adapt to new situations. Digital technology for Yolanda has been frustrating at times; nonetheless, Yolanda persevered and moved forward into the 21^st century. We have to remember that not many 65 year olds will even attempt to embrace all the new technologies.

What I have Learned:

I learned how to hone my critical thinking skills how to ask right questions not only on this subject, but the art of preparation for interviews in future endeavors.

What Surprised Me:

I was surprised with Yolanda’s response to my questions as they were not staged. I asked direct and relevant questions normally Yolanda is a reserved and shy individual.